About NeoBasics
Practical
product management for technology-driven companies
Driving B2B Product Excellence
for Over 20 Years
Practical
product management for technology-driven companies
With over 20 years of experience in B2B product management, I specialize in helping organizations build strong, scalable product portfolios and implement effective product management practices..
My expertise is rooted in a deep understanding of technology-driven businesses and a proven track record of delivering structure, clarity, and measurable outcomes. I work closely with leadership teams to define product strategy, optimize portfolio decisions, and establish best-in-class product processes that enable sustainable growth.
Myinsights are also captured in the book Practical Product Management, which distills years of real-world experience into actionable frameworks and practical guidance.
I partner with companies that want to strengthen their product organization, sharpen strategic focus, and accelerate results. The question is not whether improvement is possible – it’s how far we can take it together.
Work hard to elevate your offering
Complexity is often a way of hiding ignorance.
The number of theoretical models to manage complex matters I learned about throughout my professional life, are countless. Many of them have some very good reasoning behind them and/or are even an eye opener.
Unfortunately, some of them serve as an excuse to make decisions without fully understanding the background. A four quadrant diagram to distinguish cows from dogs is a helpful tool but only as good as the data one puts into it.
Those tools should not be a an excuse to skip hard work, experience and common sense. Keeping that common sense and getting back to that basic understanding and control – back to basics – is what NeoBasics stands for.
A no-nonsense approach and hard work are key words in the NeoBasics charter.